Digital Marketing, Online Marketing, Internet Advertising…whatever you call it, marketing your company online is a big deal these days. After all, there was a tremendous growth of internet usage over the past decade and this shift has massively affected how people purchase products and interact with businesses.
Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Here are some of the most common digital marketing assets which businesses use to reach people online:
Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
Digital marketing can be used to target anyone, anywhere. We offer services in the areas of Online Marketing which include Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Affiliate Marketing to Small, Medium and Large Companies or Organizations.
Digital marketing is a great option for any business. I used digital marketing to help all kinds of businesses grow—from small business to big organizations. That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere.
However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:
Now, supplementing with other digital marketing strategies like paid search or SEO is always a good idea, but if you have to pick one channel to start with, paid social advertising or social media marketing are great options for B2C.
Of course, the right blend of digital marketing tactics will vary from industry-to-industry and business-to-business, but simply comparing B2C to B2B should help give you a sense for how different strategies can be better for certain businesses. Not every strategy is right for every business, we identify the most profitable approach for the clients through a little bit of trial and error.
The list of digital marketing techniques is also constantly evolving, but here are some of the important & widely used techniques:
As you can see from the list above, there are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team to cover their marketing needs.
Digital marketing is the marketing of the future. We can track the results of digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.
To know more about various digital marketing techniques you can go through the “Marketing Techniques” section of the website.