Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach.
One of the best features social media marketing has for businesses today is its low barrier to entry. Gone are the days where a business is required to spend thousands of dollars on advertising to reach its prospect. You can now reach your audience spending as little as five dollars per week!
But which platforms are the best for businesses to use? In order to create a successful social strategy, you have to be familiar with how they work. We’ve provided a list of platforms for marketing business and acquiring new clients.
With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides an extraordinary medium for your business to connect with your prospective customers all around the world. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting.
Twitter’s value lies in its ability for your posts to go viral: the more people share your posts and “re-tweet” your content, the more followers you will attain. You can post recent news, updates and articles. Hashtags make a big difference in building momentum for your posts, so pay attention to what is trending today and include relevant hashtags. You can also re-tweet people who have many followers to increase the likelihood of them following us back.
If you are working in a B2B field, this is the social media network for you to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. Don’t lead with a sales pitch; start by building a connection. One of the best features for businesses are LinkedIn Groups. Businesses should establish Groups in your target niche or industry and invite others in your target market to join.
This popular photo-sharing platform can be used at events and trade-shows. Whenever you’re hosting events, you can always offer an incentive for the attendees to post photos to Instagram using event hashtag.
Only use this channel if you have great images to share. Quality images are likely to go viral on this site due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products.
Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites.
Yelp is critical for businesses today. If you don’t have an active strategy to build reviews on Yelp, your customers may do it for you soon enough. All it takes is one poor review to harm your abilities to build your social platform. Asking your customers to review your business on Yelp prevents any negative review from standing out.
It’s up to you which among these platforms will likely be a marketing paradise for your business. Just remember that it is not just the social media site that you have to check, but the compatibility it has for your business.