Internet Marketing Strategies & Services

To reach as many customers as quickly as possible, internet offers the fastest vehicle to achieve the goal. Spending on advertisements & promotions on the Internet leaves impact on the prospective buyers for a much longer period of time as compared to other media.

The web and email have opened up new avenues for businesses to market to both current, and potential, customers and clients. While it can come in many different forms, such as display advertising or social media marketing, the core of Internet marketing is to try and build brand awareness and attract new consumers via the Internet. Today internet marketing is quickly surpassing all other forms of marketing and advertising.

Between the Web, email and social media, there are varieties of options when it comes to choosing the Internet marketing strategy that best fits the needs. Here are the internet marketing options in brief:

Internet Marketing Strategies

As the Internet has grown, so have the options for businesses to market to customers online. Among the most popular types of Internet marketing today are :

Affiliate Marketing: This type of marketing involves businesses paying other individuals or other companies to promote their products and services by various means. This typically involves placing a banner ad or image content on third party online presence, with those hosts being paid based on the number of customers who click on the ad and make purchases.

Display Advertising: These are the most common type of online advertising. Similar to affiliate marketing, display advertising involves placing banner ads on other websites that have visitors who likely to be interested in the business’s products or services. The ads can range in size and include video and audio …..

Email Marketing: Email marketing is an online version of direct mail. Instead of sending a customer a flyer or advertisement, this form of Internet marketing allows businesses to send the same info, or even more, via email. Businesses have a wide variety of choices on what to send in an email marketing campaign, including coupons, newsletters, invitations to special events and surveys.

Inbound Marketing: Inbound marketing uses online content, such as blogs, social media and podcasts, to attract new customers. As opposed to outbound marketing, like buying ads and sending out emails, this strategy revolves around businesses creating their own content that hopefully draws shoppers in. Once they’re in, businesses can start tailoring their message to each visitor’s needs.

Pay-Per-Click Advertising: Also known as search engine marketing, pay-per-click advertising is when business place banner or text-ads on search engine websites like Google. The ads are usually placed in special top or side panels that separated out for paid ads. Most search engines offer businesses the opportunity to bid on the ad space on their pages. The business that is willing to pay the most each time an Internet user clicks on the ad gets the spot. There are ways to optimize the spending and achieve maximum possible ROI.

Search Engine Optimization: This is an unpaid form of advertising that is designed to increase a businesses ranking on search engines. The higher a business’s ranking, the more likely they are to be one of the first results given when an Internet user searches for the business or something similar. Among the ways businesses can boost their website’s SEO are by using keywords on the site that shoppers will be searching for, linking to other sites and having other websites link to theirs and generating as much online content as possible.

Social Media Marketing: This strategy revolves around promoting a business via the various social media outlets such as Facebook, Twitter, Google +, Pinterest and Instagram. This involves creating dedicated pages for the business on each site and creating content that draws in followers that can eventually be converted to paying customers.

Internet Marketing Services

Internet marketing is so encompassing that it requires specialized hands to handle the large task involved. With so many different options for online marketing services, it can often be hard for business owners to figure out which fits their needs best.

We, after analyzing the nature of business and its’ objective would recommend suitable internet marketing mix, formulate the strategy, implement and monitor the plan accordingly.

Our job would be to work-out the marketing strategy, content creation (text, images, video), execute the plan, continuous monitoring, taking corrective actions or adopting alternate course of action if needed ….

Cost of Internet marketing can be divided into two parts:
Part #1 :
  Amount Payable to the Marketing Service provider ( i.e. TECHWORTH )
Part #2 :  Amount payable to the online media, for example, Google, Facebook etc. This amount is payable at actual to them directly as per their periodic billing.

Depending upon the adopted marketing mix, the cost of Part #1 can be ascertained after due consideration. This amount is payable 6 monthly in advance.